Primary research is basically a procedure of gathering information from people who have access to it. Primary research in general is performed to know about specific issues and questions. It involves surveys, questionnaire and interviews from individuals. Primary research is not dependent over the published information. Sources of primary research include costumers, client, vendors etc. Primary research includes questions about current and previous activities.Questionnaire provides answers to standard questions that can generally be carried out over small or large number of people. In some situations it is difficult to get primary data, getting information from secondary data in those cases is easier to get. Secondary data can be obtained from many resources including literature, surveys, magazines, database, information systems etc.
- Discovery Methods
2.1 Goal of Primary Research:-
The goal of primary research is to collect information in order to analyze the current system. How much effective a current system is?Here before implementation and development of a detailed design of the proposed system primary research have been carried out over group of people that probably take the form of a small survey of potential system users. Following are the questions designed for survey analysis:-
- Why did existing websites do not fulfill user requirement’s today?
- What do you find most frustrating about the websites?
- What refrain users to visit the site more often?
- For what reason users fail to avail the provided functionality of the system?
- Which factors attract number of users to visit website again and again?
- Why users complain about the confusing designed interface?
- Give your suggestion to control information overhead over the web page.
- While designing a website is there a need to apply design patterns?
- Why do users hate fancy web design?
- What design techniques do the users hate?
Why did existing websites do not fulfill user requirement’s today?
When the above question is asked most of the people claim that the existing sites are not user friendly it is difficult to use and the site does not contain what he/she wanted that’s why existing websites do not really meet their needs.
What do you find most frustrating about the websites?
It is examined that too much use of pop-up windows, unnecessary images and text, blinking content, scrolling text .Use of such stuff collectively frustrate majority of potential users.
What refrain users to visit the site more often?
Usually users avoid to use those website that remain inaccessible most of the time and those that are not browser compatible that is those which do not support multiple browsers platform.
For what reason users fail to avail the provided functionality of the system?
The reasons discovered so far include dead links, unclear navigation. For these factors user is unable to move through different sections of websites to view and access functionality being offered.
Which factors attract number of users to visit website again and again?
It has been observed from survey that the design of the website should be very pleasing, grabbing the attention of visitors. The placement of images ,use of text, color, font sizes, font style should be remain consistent throughout the website as the user will then find the designed website easy and effective to use. Ease of use is extremely important all these factors together attract users of visit site.
Why users complain about the confusing designed interface?
The users do complain about confusing web interfaces, as it do not allow users to access the functionality properly. Unclear text, overcrowded pages, too much use of color schemes must be avoided.
Give your suggestion to control information overhead over the web page.
It has been recorded that many websites encounter with the problem of information overhead over the webpage that’s why limit the website page to header, footer, navigation, content , images. No sense to put unnecessary information over the web page.
While designing a website is there a need to apply design patterns?
Most of the people answer that standard design patterns should be applied in order to avoid various problems. These patterns can be applied over the navigation, input forms layout etc. of the website.
Why do users hate fancy web design?
From survey analysis it has been noted that majority of the users prefer to use simple, clean, neat professional sites.
What design techniques do the users hate?
Positive contrasts, dead links, sound, overcrowded images,advertisement pop ups, unnecessary content. It has been found that Users usually hate to interact with that website which contains the mentioned stuff.
Different opinions have been collected through this survey. The result of questionnaire can easily be quantified and keeping in view the users opinion regarding the above factors, detailed design and implementation will be done.
2.2 Secondary Research:-
Boon and Kurtz (1999) sketch the idea of retrieving web content as:
Web sites provide hypermedia resources, a system allowing storage of and
access to text, graphics, audio, and video in so called pages linked to each
other in a way that integrates these different media elements. When a user
clicks on a highlighted word or picture (icon), the browser converts the click to
computer commands and brings the requested new information-text,
photograph, chart, song, or movie clip-to the user’s computer. (p. 31)
Using a mouse or analogous input interface device and a keyboard permits a person to interconnect with computer. Info, and the way it is distributed by the computer, delivers the feedback message from the computer back to the individual. Utmost computer-based actionincludescharacteristics of communication between individuals and computers. That message, for both human to computer and vice versa, is the chief role of what is called the “User Interface” or the “Human Computer interface”. This message includes “many areas of information transfer: data entry; system response; usability: understanding; usage; [and] clarity of display”(George, 1998).
One worker interface designer associates the perceptions elaborated in the interface design with those used in magic (Tognazzini, 1993):
Perhaps no field other than magic is tied so closely to the field of graphical
interface design. … Both software designers and magicians create virtual
realities. We bring ours alive on computer displays; magicians bring theirs alive
on the stage. … We depend on our knowledge of the ‘mechanics’ of computer
technology, the aesthetics of graphic design, and the science of psychology.
Magicians depend on their knowledge of the ‘mechanics’ of their tricks, the
aesthetics of showmanship, and the science of psychology.
The website designerhas a duty to deliver the steering so that the user does not get mislaid or confused. When creators get trapped up in the look of a site and oversee the navigation wants the user can instigate to sense lost and go anywhere else. One investigation report on e-commerce establishes that“39 per cent of test buyers were unsuccessful in their purchasing efforts because sites were too problematic to navigate” (Speigel, 1999). If above a third of the individuals watching a website doesn’t even find what they are looking for, an hypothesis can be made that decent navigation is a key condition of fruitful web design. Lohse (1999) says, “No amount of ‘sparkle’ in the presentation of products can overcome a site design with poor navigation features.”
Usability is an idea connecting the deliberation of who the handlers are and giving the help for them to attain their objectives. Flowers (2000) classifies that usability relays to how practical or user-friendly the creation, facility, or structure is. Sweden Canada Link (2001) says:“ Usability is about making the visit to your website as effective as possible for the users.”
The emphasis of usability is on allowing users, whatsoever their welfares and wants, by eliminating barricades and creation the organization as relaxed to use as imaginable. Obstacles such as hard navigation and huge graphics can stop users from being able to effortlessly use the website. Nielsen and Norman (2000) classify that for operators,
As soon as they discover that the site is filled with bloated graphics and little
useful information, they go elsewhere. Worse, they’re unlikely to return. If a site
crashes their browser, they just don’t go there again.
If they can’t find the product they want, they will go elsewhere—and they’re apt
to stick with the site they know works.
The emphasis for website creators and designers is regularly about meeting the apparent requirements of the organization rather than meeting the wants of the users reading the site. Abrahamson(2000) proposes that, “Prospective students who find a Web site disappointing are quick to associate their e-experience with the quality and functioning of the institution itself and may terminate all inquiries about the college.” Similar to navigation, usability seems to be an apparent prerequisite. If a user is incapable to efficiently make use of the website to attain something itis supposed to do for them, then the website is not operating as it must.
Semiotics can be well-thought-out as the study (or theory) of symbols. “It involves the study not only of what we refer to as ‘signs’ in everyday speech, but of anything which ‘stands for’ something else” (Chandler, 2000). Semiotics emphases on the way that somebody producing something makes signs and the way spectators comprehend those signs (Littlejohn, 1999, p. 330).
As computer systems have develop more accomplished and images more predominant, excellence graphic design has allowed systems to accomplish their probable to communicate (Marcus, 1995, p. 425).
One example of the submission of semiotics is the technique that communication is enhanced by the use of descriptions. Some research has revealed that the submission of metaphors can advance the speed of education a system, even with innocent users, by making it calmer to reserve a psychological model of what is happening (van der Veer 1990, p. 146; Gardiner 1987, p. 229).
- User Need Analysis:-
Limassol Beach Motors deals in the supply of quality new and used cars worldwide. Wide range of services including used vehicle sales, servicing, valeting and delivery is being offered over this website to its users. Limassol Beach Motors stock quality used cars from most famous manufacturers. Variety of cars along with their specification is here showed up over the home page, user can view and pick up the car of his own desire. If the user is unable to find the car or either searching for something that is particularly not available then he can fill in the contact form at the bottom. Once Target Audience for the website includes students, merchants, and families. The website will be easy to use students with educational background can easily interact with website. Business man can easily use this website for vehicle buying and selling purpose. Various families can also easily use this site to view and buy vehicles and can also request for delivery.
Age : 56
Occupation: Retired Manager
Field of study: Banking And Finance
Level of computer expertise: working experience in using Microsoft office tools, have good knowledge of net surfing.
Frustration and Pain Points
Mr. Peter encounter problem in readability. Mr. Peter faces difficulty in ready small text. He is also unable to read text with poor background color u can say positive contrasts. It is painful for Mr. Peter to use site with small text and poor contrasts.
Mr. Peter a banker, he retired 2 years ago at age 50. He has worked in a reputed bank. As a manager he knows very well how to use the web. Mr. Peter after the retirement use to teach students of managerial and finance course at home. Mr. Peter is an active person he used to spend most of his time while reading books, over the laptop, net surfing etc. He also used web to check news updates, sports info and more over he love to do online shopping while sitting at home at this age he used to visit websites offering online shopping facility and he and his wife shop for different products through different sites.
A Limassol Beach motor is actually an online car selling websites. A student or a retired person or any other individual can easily visit the site to view and buy cars. When a user hits the URL home page will be opened over home page left panel show all search filters that includes vehicle condition, make, body style, exterior color, interior color etc. a user can simply apply any of the filter in order to view the vehicle of his/her specifications over right panel all vehicle records that meet the user criteria will be showed up with brief description, vehicle sale status, vehicle price and number of photos. A user to view the detailed description of the car will click the thumbnail sized image on the home page and then he will be redirected to other page which shows up all the photos and detailed features information. If a user did not find the vehicle for what he is looking for than he can go over the home page and fill the form at bottom and then click submit. For shipping user click the shipping tab over the top, on the shipping page a meridian shipping company link is there click over it for shipping a site will be opened. For request more information there is a button over the home page a user will click it and fill out the mandatory fields and after it will click submit.
Earlier to the arrival of the internet, trust was inspected in various disciplines in numerous ways. Conventionally, trust has been problematic to describe and quantify (Rousseau et al.,1998). Other scholars have named the state of trust descriptions puzzling (Lewis and Weigert, 1985; McKnight et al., 2002), a ‘conceptual morass’ (Carnevale and Wechler,1992,p.473) and multi-faced (Chen and Dhillon, 2002; Rousseau et al., 1998;Mayer et al., 1995). Others hope trust is a single aspect (Selnes, 1998).Bhattachherjee (2002,p.219) showed an widespread appraisal of trust based on preceding investigation and accomplishes that aptitude, compassion and honesty are theoretically separate and reproduce ‘dissimilar basics of reasoning and emotional concepts of trust’.
Nature to trust is a lasting and individual characteristic. Agreeing to McKnight et al. (2002,p.473), “Disposition to trust is a general, i.e. not situation-specific, inclination to display faith in humanity or to adopt a trusting stance towards others”. Additional:“[T]rust is single-minded by an overall trusting nature that is the creation of an enduring socialization procedure. This nature is particularly powerful when the trusting party has not had wide personal communication with the exact society or person in question. So, also a trusting nature should impact people’s trust in a vendor.” (Gefen and Straub, 2000,p.729)
“Lack of trust is one of the most frequently cited reasons for consumers not purchasing from Internet vendors” (Grabner-Krauter and Kaluscha, 2003).Notwithstanding the position of the idea, a definition of trust in online environments ruins as elusive as does a meaning of trust when leading old-style shopping
Since Mr. Peter was a banker, he does not trust any website easily. Thus it is imperative to build trust with any visitor.
3.3 Task Analysis:-
Before starting the design of website it is important to understand the user needs first. There must be a balanced maintained between usability and functionality. The design of the website should be clean, sleek, and professional to attract visitors. When you give users what they want and when you are completely satisfying their desire more users will then most probably visit your website to avail the provided functionality. Based on primary and secondary research, following goals will be achieved while designing the current website.
- Meeting the user needs and create trust
The website is user friendly; easy to use it won’t demand extra expertise to access the functionalities. A vehicle of user interest along with their description is showed up no extra images and advertisements have been put up there to divert the user’s attention.
Customer pleasure has classically been considered in physical environments. However, website satisfaction shares to ‘stickiness’ and ‘the sum of all the website qualities that induce visitors to remain at the website rather than move to another site’ (Holland and Menzel-Baker, 2001,p.37). Giving to Anderson and Srinivasan (2003), e-satisfactions defined as the satisfaction of the client with respect to his or her prior buying experience with a given online seller. Aoptimistic navigation knowledge and insight of a well-designed site may result in customer e-satisfaction (Agarwal and Venkatesh,2002; Fogget al., 2002; Hoffman and Novak, 1996; Nielsen, 2001).
- Frustrating stuff will be avoided
The layout of the website is extremely simple and understandable .Over the interface negative contrasts are used grey background with white font and heading in bold font and blue font color. Blinking text, unnecessary sound, unwanted text nothing have been placed there.
- Browser Compatible and readily Available
The designed website is readily accessible all the time it won’t encounter the server problems. All type of users can easily access the website at their own places. And while designing the website it has also been tested over cross browsers to validate whether it support multiple browsers or not.
- Accessibility to the provided Functionalities.
Over the website no dead links are there while designing all the links are tested first. User can now easily move through different sections of website to access the provided functionality. Navigation tabs have been used for clear navigation.
Consistency in placement of images, text, font sizes, font style, layout, color is maintained throughout the entire website. Extremely pleasing theme has beenchosen with dull background and white text color over it will make the text readable.
- Avoidance of barriers in accessing the functionality
The design of the web page is kept extremely simple only important content have been put up. No overcrowded images, sounds, blinking text, images are there. The home page of website contain two panels over left one filters for search will be placed over the other one records of cars is showed up along with their brief description apart from that no extra stuff is there.
- Control Information Overhead
The web page of current system is comprised of only header, footer, content area, images. Extra information will be avoided.
- Usage of Design patterns
Forgiving formathas been applied over the vehicle form the user will fill out the fields with necessary information and the vehicle will be located on the users request. This form contains vehicle information to be filled out by the user, multiple fields have been showed up . Over certain fields dropdowns have been used with various options for user to select. Forgiving format have been applied to saves space, and decreases the barrier for the user to interact with the system.
Navigation Tabs Limassol beach motors comprise of different sections. User can move through different section of website through navigation tabs. On every page top horizontal bar contains different sections of the website.
Drop down menus have been used on the left panel of search by categories to save space.
Thumbnail Overview of cars from different categories with their thumbnail sized images have been put up over the home page. Thumbnails further save bandwidth as the user does not have to click through all images to find the one he or she is looking for, but can be guided by the teasers provided by the thumbnails. User can click over the thumbnail to view the detail description of the car on another page.
- Simplicity in Design
The design of the website has been kept extremely simple. Too much use of different color schemes will be avoided.
- Design techniques
Too many pages, dead links, positive contrasts won’t be there. The website is comprised of seven pages.
4 Preliminary Designs
Real website design involves and appeals online customers (Agarwal and Venkatesh,2002; Hui and Triandis, 1985; Morgan and Hunt, 1994). As per Gommans et al.(2001,p.51), “A website has to be designed for a targeted customer segment…” Chauet al. (2000) claim that the styles of information offered on the internet, and the excellence of graphics have a momentous influence on user involvement. Investigation in design proposes various rules for active web navigation (Farkas and Farkas, 2000), standards for best web design (Bernard, 2002; Egger, 2001), and how aesthetics and usability might be connected (Trackinsy, 1997).
Of specific significance to this research, Garrett (2003) suggests six groupings for user involvement (visual design, info architecture, info design, navigation design, content and interface design). Of these groupings, three were selected as defined below, and frame the survey design queries in the current study. These categories were designated as they are also represented in other recent work in this field.
- Information design: – Fundamentals of the site that take precise or inaccurate information to a user. For example, the position of an icon on the screen would be the area of information architecture, but whether or not that icon carries the right information to a user is the field of information design.
- Navigation design:-The navigational arrangement used to assistance or hinders users as they contact diverse sections of the site.
- Visual design:-Elements that covenant with the equilibrium, expressive plea, aesthetics and uniformity of complete website graphical expression. This comprises colors, pictures, shapes, font types and simulations.
4.1 Wire Frames
Home/ View Inventory
Dealer Ship Info
Terms of Sale
Vehicle Detailed Description Page
- Style your site more protected for your users. Protocol with “https://”.
- Get a Certified Seal.
- Offer a Toll Free Number.
- Keep assurances.
- Provide assurance.
- Rectify glitches as soon as possible.
- Keep in touch.
/ 7 pages
|Limassol Beach Motors|
|Limassol Beach Motors|About Us|
|Limassol Beach Motors|DealerShip Info|
|Limassol Beach Motors|Shipping|
|Limassol Beach Motors|Terms Of Sale|
- Detailed Design
5.1 Decisions relating to the previously submitted User Needs Analysis
5.2 Decisions relating to Usability
An important part of creating an effective site is creating an efficient website. Once the user learns the website design of Limassol beach motors he can quickly perform all the tasks. Limassol beach motors is a user friendly and clean website .Easy to understand and read because over it you can perform every task quite easily the content is clear nothing is overcrowded.
The interface of the system is pleasant and many users will surely feel satisfied after interacting with current system. The color scheme of this website is pleasing white color font over grey background make it readable.
Limassol beach motors have been designed keeping in view the good learnability and memorability, once the user visit through whole Limassol beach motors website ,then the next time when he return over the website he can easily perform the desirable tasks without facing any inconvenience. This website effectively complete user work, a user can use the site to view and then can fill in the order form to buy a vehicle, buying and selling procedure over this website is quite easy.
Users will surely feel comfortable while using this website as no unnecessary information have been used and the system hold all the functionalities and capabilities which user demands.
5.3 Decisions relating to Cognitive Issues
Before designing a website there is a need to follow some simple things to make web accessible to the people with cognitive disabilities. People with cognitive disabilities have often difficulties on focusing over important content and are usually distracted easily. Therefore no blinking text, unnecessary animations, unwanted information have been placed on the web pages. People with cognitive difficulties often face problem in reading and understanding text, therefore bold headings, brief information, less columns have been used. Color contrast has been reduced. Text is clean and simple. People with cognitive disabilities also face difficulty in locating information and do not easily avail the provided functionality, that’s why the entire design of the website is kept simple and clean. User input form is also easy to use as people with cognitive disabilities often face difficulty in filling input form.
Home / View Inventory
Vehicle Detailed Description Page
7.1 Evaluation of usability over small group of population
A survey has been conducted in order to examine the usability of the current developed system, following questions were asked:-
- Is the system easy to use?
- Is the information provided over the system easy to understand?
- Is the interface of the system pleasant?
- Is it easy to find the information which he/she needed?
- Is the system easy to learn or not?
- Do the system give error message that help in fixing an error?
- Does the proposed system ensure all the functionalities and capabilities of the user?
- Does the system ensure efficiency?
- Do you like using the system?
- Is the system flexible?
Look as Professional as You Are
Looks or presentation are very important aspect. Presentation lies great impact on everyone. No one will be willing to come on site if its presentation is not good or not looking better than the other one. On the other hand it is also true that in market so many persons or competitor are there whose thinking is no doubt very different from others. So by keeping these things in mind try to be more creative and more innovative than the others
Stand By Your Product / Service
By offering risk free Guarantees definitely helps to overcome tension about what will happen if the item for consumption / facility aren’t as portray on the site. Only sellers know that their brand provide superiority, but other people who are experiencing first time, they do t have any idea that the promises you have done for superiority of your product are accurate, reliable and better than the others. Which is only to be expected, and of course seller can tackle this worry immediately away by offering a catalogue of guarantees.
in this manner, seller can shut the door on the “Be careful” type of reasoning and bring customers one step nearer to buying from that particular company.
Offer Social Proof
In wordy explanation Social proof is” what others state about you”. As it is the third aspect which make position stronger than the others
Succeeding for a prize can be an exclusive business, as many relations need a ‘contribution’ beforehand they even start seeing . But beyond the politics and the upfront cost, winning an award still shows skill and professionalism.
Testimonials can really help build trust in your brand, especially if they are from well-known local names or ubiquitous corporations. The most obliging testimonials temporarily define a problem, how we solved it and what made our service superior. It is also supportive if somehow we can make the person who brings the recommendation more real.
Case Studies can give our guests a picture of how we will work for them, how well we have achieved in the past and prove the permanence of our brand.
They can be a lot of effort to come by, but here in the US, the press inclines to be very helpful when it arises to rereading businesses. In everything we do, keep the press in mind and keep applicable industry and native magazines updated about our development.
Staff experiences, historical service and previous attainments are all important pointers of how well our company will achieve when appealing with it.
Another optimistic effect of introducing our staff or ourselves via our website is that we put a human face on our company. If our guests can see the real faces that drive our company, they can identify with our brand a bit superior.
Office Address and Company Registration
Nothing tells visitors we are thoughtful more than clearly screening our company info. Yet many comparatively unknown brands overlook to do this. As a result, they drop sales, many of them from clients who want to buy a product or facility from someone in their neighbourhood.
Customers do fear about passing along info to us, from being spammed when giving out their email address to being deceived when inflowing their credit card details. That is why it is significant that we tell our clients how you keep their info protected.
Authorizing our customers to cooperate with our website and to leave content is the ultimate show about how self-assured we are about our brand. We will come across the infrequent ‘crazies’, but people know people and can see beyond that. If the larger picture is positive, people will faith our brand.
Permit Users to Create Content / Goods
A modest 5 star rating system where suitable can give pointers about the public disposition about the content / creation the guest is considering. It can also give us an suggestion of which products fail prospects and should be axed. Once we axe a creation, negative ratings don’t matter, since it is no longer shown on our website.
Permit Users to Comment
Again, this shows that we are self-assured about our creation / service, and can also be an motivating survey instrument.
Propose a Forum
Here users can easily deliberate things they value in their everyday lives and want to exchange opinions about it.
Trust – Higher Revenue
Despite cumulative numbers of online shoppers everywhere the globe, very little research has inspected the important ideas of trust, gratification and e-loyalty and their relation to design partialities of differing national philosophies.
7.2 Design Errors and Future Improvements
Color of visited links do not change
As it is most important for the user to know which pages he/she has visited so that he won’t waste his time by moving over the same page again and again.When you visit the Limassol beach motors and move through different pages of the website then the links of visited pages do not change.
In future links will be updated and the color of visited links will be changed.
Overall the current website ensures flexibility, availability, simplicity and familiarity.
At first when primary research was performed different user opinions regarding web design, web usage, web usability etc. have been recorded. Keeping in mind the user suggestions current website is actually designed that completely meet the user needs. On the basis of primary research task analysis was conducted.Goals of task analysis have been achieved greatly.The current website is friendly, meet the user requirements, it is browser compatible can be run over Firefox, Google chrome, IE etc. Fancy designs have not been used. Simplicity and consistency is maintained throughout the entire design. Detail design decisions related to user need analysis, usability, cognitive issues as stated can observed in the current system.This website is understandable, simple; text is clear and readable for the people with cognitive issues.
The design of this website is clean, sleek and professional. No such irritating font styles, colors, backgrounds have been used. Drop down menus have been used on the left panel of search by categories to save space.Over view of cars from different categories with their thumbnail sized images have been put up over the home page. Thumbnails further save bandwidth as the user does not have to click through all images to find the one he or she is looking for, but can be guided by the teasers provided by the thumbnails. User can click over the thumbnail to view the detail description of the car on another page.
Fill in the blank format have been applied,user will fill out this form in order to know more information about the requested vehicle he want to purchase ,fill in the blanks format have been use here as filling out the input fields here are strongly mandatory .
Forgiving format have been applied over this form the user will fill out the fields with necessary information and the vehicle will be located on the users request.
On clicking over the thumbnail over home page the user is redirected over this page on the left side that image have been showed up over which the user click upon on the home page ,this image have been showed up along with the slideshow so that the user can easily memorize this image have been clicked by him and it is his requested car image .Slide show have been used as it shows multiple pictures at the same time hey allow users to quickly skim through stories without scrolling, moving the mouse or in any other way use navigation options.
All goals of user satisfaction, usability, flexibility, consistency, browser compatibility, and application of design patterns, user-friendly interface, and simplicityas described in task analysis.
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